This snapshots your structural readiness across Google, Bing (the index that powers ChatGPT search and browse mode), and Brave (the index that powers Anthropic Claude search and Perplexity). For ongoing drift tracking, week by week, of what AI is actually saying about you in the wild, see the £150 / mo Pulse.
| Query | Structural verdict | Bing | Brave | Who surfaces instead |
|---|---|---|---|---|
| "Fever-Tree tonic water" | Likely Cited | ✓ | ✓ | (own surfaces only) |
| "Fever-Tree mixer range" | Possible | ✗ | ✓ | Bing tokenised to NHS / fever results |
| "best premium tonic water for gin UK" | Unlikely | N/A | ✗ | Telegraph, Good Housekeeping, Craft Gin Club |
| "premium cocktail mixers comparison" | Unlikely | N/A | ✗ | Amazon, goodtimein, Funkin (Bing returned NS&I Premium Bonds) |
| "best ginger beer for Moscow mule" | Unlikely | N/A | ✗ | Slightly Pretentious, Savory Reviews, Feast & West |
| "what is the best tonic water?" | Unlikely | N/A | ✗ | Tasting Table, Good Housekeeping, Bon Appétit, Liquor.com |
Structural verdict: assessed against documented AI citation factors based on structural and content signals (Likely Cited / Possible / Unlikely). Bing & Brave: live-tested May 2026 via WebFetch on bing.com and search.brave.com (citation = fever-tree.com in top 5 organic OR named in AI summary box). Bing forced Unlikely on 4 of 6 queries due to natural-language tokenisation failure (Bing returned dictionary / NS&I Premium Bonds / NHS results for unquoted natural-language queries, a known engine-specific failure mode in this niche, not a Fever-Tree gap). Live prompt testing against ChatGPT, Perplexity, Gemini, and Claude is available as a retainer add-on.
| Host | AI citation frequency | Your presence |
|---|---|---|
| diffordsguide.com | High | Active |
| tastingtable.com | High | Active |
| masterofmalt.com | High | Active |
| imbibemagazine.com | Medium | Mentioned |
| craftginclub.co.uk | Medium | Mentioned |
These are the external sources AI engines pull from when answering category queries in your sector. Presence on high-frequency hosts is the fastest lever to move up the Maturity Curve. If you work with a PR agency, share this table with them: it's their placement brief.
No pricing is visible as HTML text anywhere on the site. Purchasing redirects entirely to third-party retail partners (Waitrose, Amazon, Ocado). Product features are presented in marketing prose rather than structured tables or lists. There are no competitor comparison claims backed by specific numbers or specifications. When AI engines answer "compare Fever-Tree vs Q Mixers vs Double Dutch," they pull every spec from Difford's Guide profiles and Amazon listings, because fever-tree.com provides no machine-readable product data of its own.
No AI crawlers are blocked. GPTBot, ClaudeBot, PerplexityBot, GoogleOther, CCBot, anthropic-ai, OAI-SearchBot all have unrestricted access to fever-tree.com. The only Disallow rule is /admin. This is the correct configuration. Crawler access is not the bottleneck here.
This report covers AI Search only. The full Web Intelligence Report adds Design, Brand, Competitive position, and Growth, with a £-denominated business impact model and three competitor deep-dives.
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