One named-brand showcase plus five anonymised sector reports. Real findings, real scores. Same interactive format you receive on delivery.
All reports delivered as a hosted HTML dashboard · No login required · View on any device
Critical (0–39)Needs work (40–59)Good (60–79)Excellent (80+)
Fever-Tree showcase: independent portfolio audit. Not commissioned by, affiliated with, or endorsed by Fever-Tree. Public-domain methodology identical to F&T client work. Commercial commentary on publicly accessible web properties. Scores are point-in-time observations and may change as the brand updates its site. Sector cards: anonymised sector composites drawn from F&T client work. Sector framing only; individual brands not identifiable.
Named-Brand Showcase
Food & Drink · FTSE 250
Fever-Tree Drinks PLC
Premium mixer category leader · ~30% UK tonic water value share · AIM: FEVR
68
Composite
Category leader in retail and on-trade, yet invisible in AI search. Zero schema markup, no category landing pages, and all commerce routed off-site means Q Mixers and Double Dutch answer "what's the best tonic?" while Fever-Tree is absent from the AI layer it should own.
Recognised offline name, limited digital sovereignty. The site offers little above the fold. Sector searches typically route prospective members to competitors instead.
Visually striking site and strong direct-booking funnel. AI invisibility on category queries means guests find competitors when researching the destination, not the property.
Representative band: Needs work (anonymised sector audit)
Multi-site UK boutique health club, member-driven retention
60–75
Composite (range)
Strong brand and class booking experience, but no schema markup, no meta descriptions, and zero structured content for AI answer engines to cite. Category queries surface rivals instead.
Representative band: Good (anonymised sector audit)
Public visitor attraction and private hospitality, UK heritage estate
55–65
Composite (range)
Iconic property and rich heritage narrative, undermined by fragmented information architecture. AI queries about the category typically surface attractions and tour aggregators, not the estate itself.
Representative band: Needs work to Good (anonymised sector audit)