What you don't know is already costing you.
What We Build
Friction & Toil builds AI visibility, web intelligence, and strategic intelligence for ambitious businesses. We diagnose what your website is costing you in lost customers, where AI search engines are excluding your brand from recommendations, and where to move next. Three products: an AI & Web Intelligence Report (£1,000 · 48 hours), a Strategic Intelligence dashboard, and a Culture Intelligence diagnostic.
Most reports tell you what’s wrong. Yours tells you what it’s worth, modelled in £. Five dimensions. AI Search Visibility across ChatGPT (Bing), Gemini (Google AI), and Claude (Brave). £1,000 · 48 hours.
Order a reportOne interactive command centre. M&A verdicts, regulatory shifts, competitor moves. The full picture, ready before the next board meeting.
Schedule a 30-min strategy callNo surveys. No questionnaires. We diagnose culture from the outside: leadership trust, retention risk, strategic alignment. Delivered with The Corporate Culture Coach.
Schedule a Culture diagnosticLive tests. Frameworks in progress. Read it, use it, fork it. The R&D feeding everything else we build.
Free intelligence · F&T Library
No pitch. The give-first arm of F&T — on a separate domain so it stays editorial. New pieces published under the Frank Graham byline, citation-rich and dated.
