AI VISIBILITY INTELLIGENCE

When a buyer asks AI who to hire,
AI names your competitors.

A buyer asks Claude who to hire. Claude names three firms, cites a directory, and your name is nowhere in the answer. You may never get the enquiry. We test what five AI engines say about your business, inspect the sources behind the answers, and show you what to change first within 48 hours.

Get your free AI baseline →

60-second automated baseline · £250 Diagnosis delivered in 48 hours · 10-day money-back guarantee · 100% human-reviewed

Live Category Benchmark · Cotswolds Wedding Venue

OpenAI
✓ Appeared
Claude
✗ Did not appear
Google AIO
✗ Did not appear
Perplexity
✓ Appeared
Gemini
✗ Did not appear

Observed: Appeared on 2 of 5 responding engines. When couples ask Claude or Gemini where to get married, competing venues are recommended instead.

THE COMMERCIAL REALITY

Absence isn't a blank space.
It's competitor displacement.

When a customer asks ChatGPT, Claude, Perplexity, or Gemini where to go, who to book, or who to hire, the engine doesn't return an empty page if you are missing. It recommends three or four competing businesses and provides direct, clickable citations to their websites.

If the model cannot find your services, understand what you offer or see useful proof, another business fills the gap.

Reality 01

One engine sees you. Another doesn't.

Showing up in OpenAI does not mean Claude or Gemini will find you. Each model finds and weighs sources differently.

Observation
Reality 02

The source may not be your site.

The answer may cite a directory, an article, a forum thread or a competitor's case study instead of a provider's own site.

Observation
Reality 03

The buyer has already moved on.

Someone asking which venue to book, dentist to see or firm to hire is not browsing for fun. If you are absent from the answer, they may be on a competitor's site before they reach yours.

Observation
PRODUCT PROOF

Not a score.
The evidence behind one useful decision.

Here is sanitised evidence from a £250 diagnosis. We asked six buyer questions across five AI engines, then checked the sources behind the answers and the relevant forum evidence.

Macro Evidence Grid Observation
← Swipe to view all 5 AI engines →
Question Category OpenAI Claude Google AIO Perplexity Gemini
Q1 · Best Provider Search Appeared Did not appear Did not appear Appeared Did not appear
Q2 · Branded Footprint Appeared Appeared Unavailable Appeared Appeared
Q3 · Reputation & Reviews Appeared Appeared Appeared Appeared Appeared
Q4 · C-Suite / Executive Intent Appeared Did not appear Did not appear Appeared Did not appear
Q5 · Category Alternatives Did not appear Did not appear Unavailable Did not appear Did not appear
Q6 · Direct Shortlist Appeared Appeared Appeared Appeared Did not appear

Standardised evidence: 6 buyer queries × 5 AI configurations = 30 timestamped observations. Every check retains raw provider text and verified source URLs.

SAMPLE DELIVERABLE · PRIMARY ACTION CARD Working hypothesis

Add clear 'starting from' prices to your main service page

Give buyers and AI systems something concrete to compare.

Every £250 report includes one prioritised Primary Action Card: the on-page copy, implementation brief and evidence that the job is done.

Action Owner Summary · Executive Brief
Issue: Your primary booking page currently displays no visible pricing text; a visitor has to start the booking process or enquire before learning cost.
Why it matters: Clear prices give buyers and AI systems something concrete to compare. Hiding them forces a visitor to enquire before they know whether the service is in range.
Next action: Add clear "starting from" figures or package tiers (e.g. "Rooms from £220/night" or "Packages from £3,500") directly alongside your primary booking button.
Observable done state: The live page displays a specific starting price or package range as visible, crawlable text.
Implementer Hand-off · Ready for your Web Developer or Agency Expand hand-off ▾
Exact change: Publish indicative starting rates (e.g. "Indicative rates from £220/night inclusive of breakfast and estate access. Custom corporate and weekend packages available on enquiry.") on the primary conversion page, positioned directly above the booking CTA.
Owner: Business Owner (pricing approval) / Web Developer or Agency (CMS publishing).
Hand-off: Ready-to-use text and a placement brief for WordPress, Squarespace, Webflow or Shopify.
Completion proof: Live URL screenshot and browser render showing the visible pricing text above the CTA button.
Remeasure when: Re-run the Findable and Selectable crawler checks once published and indexed.
Expected output: The live URL returns HTTP 200 with crawlable plain-text pricing matching the published copy.
SAMPLE DELIVERABLE · COMMUNITY CITATION WATCH (REDDIT & FORUMS) Discovery context

Buyers are getting answers from forum threads. Your site has not given them a better source.

Models may draw on Reddit and active sector forums when a service page does not explain the method, comparison or decision clearly enough.

Sector forum footprint

Active sector discussion hubs audited across all 6 commercial queries.

Brand sentiment status

Zero unmonitored brand reputation threads or negative sentiment detected in public forum evidence.

Informational displacer strategy: Where forum threads answer a buyer's question better than your site, publish a useful first-party guide: comparison criteria, practical buying advice or a clear explanation of your method. That can give models a better source to cite; it is not a guarantee.
THE PROCESS

From live query to Primary Action Card
in 48 hours.

We run the checks, inspect the evidence, then decide what is worth changing.

01

Six buyer questions. Five AI engines.

We test your business against six distinct commercial buyer queries across OpenAI, Claude, Google AI Overview, Perplexity, and Gemini. We record whether you appear, where competitors are named, and what sources are cited.

02

Can AI find, understand and trust the site?

We check whether search systems can crawl the site, understand what you sell and see the detail a buyer needs. We also inspect Reddit and sector forums where third-party discussions are answering the question before your site does.

03

Human review. One clear next move.

You will not receive a machine-generated checklist dressed up as advice. A senior analyst checks the entities, removes obvious false positives and prepares one Primary Action Card for your site.

FREE · DIRECTIONAL BASELINE

Start with your Free AI Discovery Baseline.
One exact query. Five named AI engines.

See how your business appears on five major AI engines for one exact buyer query. Delivered to your inbox in 60 seconds.

Accuracy note: AI models evaluate exact commercial context. The more specific information you provide (your precise business name, primary buyer question, and named competitor), the more accurate and actionable your baseline will be.

Automated directional check · One exact query · Zero spam · Delivered by email in minutes

What lands in your inbox

Phase 1 Baseline Snapshot

Delivered to your email in 60 seconds. A directional test across 5 search-grounded models.

1
Five named engines — OpenAI, Claude, Google AI Overview, Perplexity, and Gemini
2
Presence compared — whether each returned answer contains you, your competitor, both, or neither
3
Failures shown — unavailable engines stay visible instead of being counted as absence
4
30-Observation Grid Preview — rows 2–6 locked in £250 Diagnosis
5
Website Technical Snapshot — Robots directive, Sitemap, LLMs manifest, and Schema.org structured data
PRICING & TIERS

Pay for the evidence you need.
Then decide what to do.

Start with a focused diagnosis, or ask us to inspect the wider estate.

Free Baseline
£0

"Is deeper diagnosis warranted?"

  • 1 query across 5 engines (5 observations)
  • Basic site crawl (Robots, Sitemap, Schema)
  • Observational baseline snapshot
  • Raw organisations observed in text
  • Automated API check (no human review)
Turnaround: Instant (60–90 seconds)
Run Free Baseline
Recommended
AI Discovery Diagnosis
£250 one-off

"What is happening, and what should we fix first?"

  • 30 observations (6 queries × 5 engines)
  • Full Findable / Understandable / Selectable audit
  • Community Citation Watch (Reddit & sector forums)
  • Where first-party content could give AI a better source to cite
  • 1 Primary Action Card with developer hand-off
  • Named competitor comparison across all 30 observations
  • 10-day money-back guarantee if it is not useful
  • 100% human-audited by senior analyst
Turnaround: 48 hours
Full Intelligence Report
£1,500 one-off

"What across the wider estate is getting in the way?"

  • 30 AI observations + 5 estate dimensions
  • Complete technical, code, and UX estate audit
  • Prioritised 90-day multi-dimension roadmap
  • Deep competitive positioning & pricing analysis
  • Full senior analyst & strategy debrief
Turnaround: 5 working days
10-day money-back guarantee: If the diagnosis, observation evidence and Primary Action Card are not useful for your business, tell us within 10 days of delivery and we will refund your £250 in full. No forms, no arguments.
Use the £250 against a Full Intelligence Report: If you upgrade, the full £250 comes off the £1,500 report. Use code AI-SEARCH-UPGRADE.

Not sure which is right?

15 minutes. We will tell you what the report covers and whether it is worth doing. No deck. No pitch.

Book a free 15-minute call →
What clients say

Real brands.
Useful advice, properly checked.

"Truly exceptional service! These guys really know what they're doing, their advice is flawless and has really helped to maximise our website which is crucial in this day and age."

Champagne+Fromage
Angus O'Donnell
General Manager · Champagne+Fromage

"Wow, this is excellent. It's so helpful knowing what we need to fix, and how to fix it so we attract new customers."

Hymn to Ninkasi
Andrew Rodgers
Owner · Hymn to Ninkasi

"This is amazing! So valuable for both myself & my clients. The world of AI doesn't need to be confusing!"

Wild Branding Studio
Mel Matthews
Owner · Wild Branding Studio
Champagne+FromageChampagne+Fromage Hymn to NinkasiHymn to Ninkasi Wild Branding StudioWild Branding Studio FFS KateFFS Kate Champagne+FromageChampagne+Fromage Hymn to NinkasiHymn to Ninkasi Wild Branding StudioWild Branding Studio FFS KateFFS Kate
Independent. No agency partner, tool licence or platform bias. We tell you what the evidence shows. Your agency can quote for the work; we have no reason to sell it to you.
FAQ

Common questions.

How is this different from a free SEO audit tool?
Free tools inspect meta tags and produce automated numbers. We run live buyer queries in the search-grounded models your buyers use: ChatGPT, Claude, Google AI Overview, Perplexity and Gemini. You see whether you appear, who is named instead, and a human-reviewed Primary Action Card your web team can use.
Why don't you provide a score or rating?
AI answers change with the question, context and sources available at the time. A business named on Monday may be absent on Wednesday. We give you 30 timestamped observations of what the models actually said, not a made-up score.
What is the turnaround time?
Within 48 hours of your order. Your initial baseline arrives by email straight away; we then complete the 30 observations, site check and human review within two working days.
Who can execute the Primary Action Card?
You, your web team or your agency. Each Primary Action Card explains the decision in plain English, then gives the implementer the copy, target URL and clear definition of done.
Does the £250 Diagnosis include Reddit and community forum analysis?
Yes. Every £250 report includes the Community Citation Watch (Reddit & sector forums). We check where forum threads and other third-party pages are being cited in buyer searches, then identify where a useful page on your own site could give AI a better source.
What is your refund policy?
Every £250 AI Discovery Diagnosis comes with a 10-day money-back guarantee. If the report, observation evidence and Primary Action Card are not useful for your business, reply to your delivery email within 10 days and we will refund your £250 in full. No forms, no arguments. If you upgrade, the £250 comes off the £1,500 Full Intelligence Report.
Can I credit my £250 toward the Full Intelligence report?
Yes. Use the full £250 against the £1,500 Full Intelligence Report with voucher code AI-SEARCH-UPGRADE.
Who is behind Friction and Toil?
Frank Graham is the editorial voice of Friction & Toil: a pen name in the tradition of analysts who separate their published work from their day roles. The work is the credential—clear evidence of what AI says when buyers look for a business like yours.