Find out what your website is costing you.
Your customers are asking AI
where to go next.
For heritage venues, members’ clubs, boutique hotels, fine dining, sporting clubs, workspaces, private gyms and destination spas.
Most businesses aren’t in the answer. That gap is costing you enquiries, reputation, and revenue. Every day.
One question. Four AI assistants.
Four different shortlists.
We asked Claude, ChatGPT, Gemini, and Perplexity the same question a real customer would ask: “I’m getting married and I want a big party. Top 5 wedding venues in the Cotswolds.” No two engines returned the same shortlist.
- Blenheim Palace
- Sudeley Castle
- Cornwell Manor
- Hyde House
- Euridge Manor
- Cripps Barn
- Stone Barn
- Lapstone Barn
- Kingscote Barn
- Hyde House
- Manor By The Lake
- Cripps Barn
- Stone Barn
- Lapstone Barn
- Hyde House
- Grittleton House
- The Great Tythe Barn
- Elmore Court
- Manor By The Lake
- De Vere Tortworth Court
across four answers
3 of 4 answers
2 of 4 answers
all four answers
Same query. Three Google surfaces: Gemini, Search AI Overview, and AI Mode. Three different shortlists. Only Manor By The Lake appeared in all three. The Multi-Index Problem isn’t just between engines. It’s within them. Read the full breakdown →
The fix is one discipline, not six.
Six AI surfaces sounds like six strategies. It isn’t. It’s one foundation, applied once, that pays off in six places.
- One canonical site. Proper schema, named experts, current evidence, extractable facts. The job your website has always had, done well enough that an AI can read it.
- Claimed on every Webmaster Tool. Google Search Console, Bing Webmaster Tools, and a clean Brave-search check. Most businesses we audit have one of the three. Almost none have all three.
- Consistent third-party presence. Different aggregators feed different indexes. The trade press, review sites, and registers each engine trusts, covered once, you’re covered across surfaces.
- A standing audit across the surfaces. Replaces “how do we rank on Google?” with the only question that now matters: are we present where the buyer is asking?
You’re not behind. Almost no business we audit has fixed this. The directors who start the discipline this quarter aren’t catching up. They’re claiming the position before competitors notice the game has changed.
Your buyer is asking the same question. Which engines name you?
Read the full briefing on the Multi-Index Problem →Five rungs. Every business is on one.
AI doesn’t grade on a curve. It either recommends you or it doesn’t. Your report places you on a specific rung across Google, Bing, and Brave, and shows what it takes to climb.
A boutique hospitality client, May 2026 audit. Old framework: AI SoV 4 / 6, Cited rung. Clean. Unremarkable. New framework: composite 11 / 18, same Cited rung. Per-engine: Google strong, Bing weak, Brave strong.
The Bing gap is now visible. The trajectory action sharpens from “build commercial landing pages” to “add Hotel and LocalBusiness schema, verify in Bing Webmaster Tools, implement IndexNow. Bing’s literal-match algorithm currently misses heritage queries you should own.” Specific. Named. Addressable. That is the lift the framework provides.
This snapshots your structural readiness across Google, Bing (the index that powers ChatGPT search and browse mode), and Brave (the index that powers Anthropic Claude search and Perplexity). For ongoing tracking of how your Maturity Rung moves over time, annual rescans plus benchmark tracking, see the F&T Annual Intelligence Plan (£2,500 / yr).
Most businesses we audit are at rung one or two. The report tells you exactly which, and what it takes to move up.
Read the full brief on why this matters →AI is having the conversation. Most businesses aren’t in the room.
- •A guest asked Perplexity for members’ clubs in London. Your listing wasn’t in the response.
- •A group asked Google’s AI for private dining. A rival was cited first.
- •A founder asked Claude for boutique workspace in Soho. Your space wasn’t on the list.
In each case, AI chose who to recommend. Most businesses had no idea the conversation was happening, and weren’t in it. The Web Intelligence Report tells you exactly where you stand, and what it takes to change that.
Same five things. Two outcomes.
The five things at risk if you stay invisible. The same five, fixed, with the report.
Revenue
Clients who should find you are finding competitors. Lost enquiries don’t come back.
Lost enquiries modelled as a specific £ figure. The fixes that deliver fastest return, ranked.
Reputation
Wikipedia, TripAdvisor, and third-party directories are telling your story. Not you.
Your brand story, told properly. Schema, structure, and citation signals that put you back in control.
Position
Competitors appear in AI recommendations, Google features, and voice search. You don’t. The gap widens daily.
Appear where competitors are being recommended. A prioritised plan to close the gap on Google, on AI engines, everywhere that matters.
Visibility
Six channels deciding whether customers find you. You may be invisible on most. You won’t know which.
A complete map of where you appear and where you don’t. Search, AI platforms, maps, directories. No blind spots.
Confidence
Website decisions made without data. You’re guessing.
Your website, competitors, and market in one intelligence picture. Actions ranked by impact. Delivered in 48 hours.
We go further than any SEO tool.
Specialist depth behind every line of your report. The angles most SEO tools never touch.
AI Search Visibility
Are you being cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews? We test every major AI engine. Most businesses aren’t appearing. Now they know.
GEO: Generative Engine Optimisation
The new SEO. We measure how well your content is structured to be selected by AI engines as a trusted citation source, before your competitors figure it out.
Technical SEO Foundation
Schema markup, meta data, crawlability, structured data, page architecture. The invisible infrastructure that determines whether Google can understand your site at all.
Design & Conversion
Does your site convert visitors or just receive them? We identify every point where people leave, why they leave, and what a fix would be worth.
Brand Intelligence
How your brand reads across your website, social channels, directories, and earned media. Consistent, credible, and findable everywhere it needs to be.
Competitive Position
What your competitors are doing online that you aren’t. Where they’re visible that you’re not. Where you have the advantage and aren’t using it.
Media & Sentiment
How your brand appears in press, reviews, and third-party platforms. Whether that earned presence is helping your search visibility or being wasted.
Revenue Gap Modelling
We don’t just find problems. We model what they’re costing you annually. A specific number, not a vague estimate. The figure that makes the £1,000 feel irrelevant.
Five dimensions. One report. Your website, fully exposed.
Not sure yet? Start with AI visibility.
One dimension. One deliverable. A clear answer to whether AI engines can see your business, and what to do about it.
A focused audit of one dimension only: your AI visibility. Where your business sits on the Maturity Curve, which AI engines can and can’t find you, and the single change that moves the needle fastest. Delivered as a standalone HTML file within 24 hours.
- →AI Maturity Rung: Blocked / Invisible / Emerging / Cited / Recommended
- →AI Share of Voice: scored across 6 queries × 3 engines = 18 visibility cells
- →Citation Host Map: which publishers AI trusts in your sector
- →Vendor Bake-Off readiness: can AI extract your pricing and features?
- →One priority action: the single change that improves your rung fastest
- →Upgrade credit: £250 off the full Web Intelligence Report if you want all five dimensions
Delivered within 24 hours as a standalone HTML file. Upgrade credit applied automatically if you order the full report within 90 days.
Find out where you stand. Free.
Submit your URL and we'll run your AI & Web Intelligence score. Delivered to your inbox within 24 hours. No pitch sequence.
We run a real audit, not an automated checker. You'll receive a scored breakdown across Search, Design, Brand, Compete, and Growth.
Even the big brands aren’t getting this right.
We ran the same AI Search audit we’d run for you on five of the largest brands in the world. Under our 18-cell framework (6 queries × 3 engines: Google AI Overviews, Bing, Brave) not one reaches the Recommended rung. The per-engine breakdown reveals exactly which surfaces each brand wins on and where they go dark.
These aren’t scraped scores. We pulled live HTML, checked schema, tested AI Share of Voice across 18 cells (6 queries × 3 engines), and mapped each brand to the F&T AI Visibility Maturity Curve. Click any card for the full diagnostic.
700,000 paying members. Cited on branded queries. Absent on the categories that grow them.
The world’s most searched name. Five minutes from Blocked. Not five minutes from Cited.
Barclays owns Bing. Trustpilot owns the brand-reputation surface everywhere else.
The Galaxy AI brand is being summarised by other AIs.
Nike makes the shoes. Runner’s World decides which one AI recommends.
Independent portfolio audits. Not commissioned by, affiliated with, or endorsed by any of the brands listed. Public-domain methodology identical to F&T client work; commercial commentary on publicly accessible web properties. Scores are point-in-time observations and may change as each brand updates its site.
Even the brand getting it most right is only Cited, not Recommended. None of these five are at the top of the curve. What does that say about your category?
Get my free AI Search score →See what each format delivers.
Three formats on one real brand, then the same methodology across five sectors.
Every report goes this deep. Across every dimension. For your actual website.
A diagnosis is the easy half.
Yours comes with the fix.
Most audits identify the problem and walk away. Yours arrives with three things they don’t, so you can act on it without hiring a developer, copywriter or agency.
We wrote the brief. The AI does the work.
- •Every dimension panel ends with a pre-filled prompt tab.
- •The brief is loaded with your URLs, competitors, brand voice and findings.
- •Paste into ChatGPT or Claude. Publishable copy back in seconds.
- •No copywriter, developer or agency briefing required.
It can’t make things up. It only knows your audit.
- •A private chat companion, pre-loaded with every dimension, competitor and metric in your report.
- •Ask which fix to prioritise. It will walk you through it click by click.
- •Ask it to write your homepage copy in your own brand voice. It will.
- •Every answer cites the page in your report it came from.
Forward to your board. Brief your agency. Listen on the commute.
- •Audio overview. 10 to 15 minutes, podcast style.
- •Video walkthrough. Forward to your team.
- •Mind map. Run the strategy meeting with this open.
- •Branded infographic. In your own brand colours.
- •One-page briefing doc. Board-ready.
Generated from your report. Not a template.
Ask the Brain. Anything about your audit. Anytime.
Every Full Report ships with a private AI brain pre-loaded with your entire audit. Every dimension, every competitor, every metric, every finding. Ten starter questions ship with it. One click opens the depth most people pay an agency to unlock.
Every answer cites the section of your report it came from. The chat won’t make things up. It only knows what’s in your audit. Yours to keep, to share, and to come back to as questions surface.
Full report. Five dimensions, 48 hours.
Not sure which is right? Book a free 15-minute call first. No obligation, no deck, no pitch.
Already have an AI Search Report? Your £250 is credited. Apply code AI-SEARCH-UPGRADE at checkout.
The Cost of Inaction is modelled against the organic traffic going to competitors who rank for the queries your site should own, multiplied by your average booking value. A specific number, not an estimate.
Or spread it: £500 today · £500 at 30 days · £500 at 60 days. Same report, same delivery.
Talk it through first.
15 minutes. We’ll walk through what the report covers and whether it’s the right move for your business. No deck, no pitch.
Book a free 15-minute call →Annual Intelligence Plan.
A standing relationship for clients who want their visibility tracked, not just measured once.
- →1 full rescan per year. The complete five-dimension report, refreshed.
- →2 mid-year AI Search refreshes. Targeted re-scores between full rescans.
- →Benchmark tracking. See how your Maturity Rung moves over time.
Available after your first Full Intelligence Report.
Win Your Money Back.
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Implement the top 3 actions, see measurable improvement within 90 days. Or full refund.
Most clients see a change in AI search visibility within 30 days. The 90-day window is there because we’re confident in the work, not because you’ll need it.
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14-day unconditional money-back guarantee on every report.
No implementation required. If it’s not useful, we refund. No questions asked.
What clients say.
Truly exceptional service! These guys really know what they’re doing, their advice is flawless and has really helped to maximise our website which is crucial in this day and age. Thank you once again!
Wow, this is excellent. It’s so helpful knowing what we need to fix, and how to fix it so we attract new customers.
Very useful, I never knew ChatGPT is powered by Bing and not Google!
This is amazing! So valuable for both myself & my clients. The world of AI doesn’t need to be confusing!
The intelligence and insights are really helping me to reach my customer base.
Common questions.
What format is the report delivered in?
Who runs the audit?
How is this different from a free PageSpeed or SEO tool?
What if I have multiple sites or locations?
What’s the turnaround time?
Who is behind F&T?
The cost of not knowing is already higher than £250.
Start with AI visibility only. Upgrade to the full report anytime.
See pricing options →
Hyde House appears in three answers (Perplexity, Claude, and ChatGPT) and is missing from the fourth: Gemini. That single absence is the Multi-Index Problem in one venue. Hyde House is well-represented on the Bing- and Brave-fed surfaces that feed three of these assistants. It is invisible on Google’s first-party stack, which is the only one Gemini reads.
Fourteen distinct venues. Four shortlists. The buyer’s answer depends on which AI they happened to open. Claude and ChatGPT cluster around a set of Cotswolds barns. Perplexity reaches for castles and country manors. Gemini lands somewhere different again. The engines aren’t random. They’re reading different webs, and clustering by what they read. Four engines, four answers, one buyer.