5-dimension analysis — Search · Design · Brand · Compete · Growth — March 2026
This report audits your website across five dimensions — Search, Design, Brand, Competition, and Growth. You don't need to be a marketing expert to use it. This page will walk you through what everything means, where to start, and what to do next.
The Dashboard gives you the five headline scores and the "Top 3 Actions This Week" card. These are the most important things to know. You don't need to read the full report to act on these three recommendations.
The score rings on the Dashboard are colour-coded. Red or orange means urgent. Click "Open →" on the lowest-scoring dimension and go to its Overview tab. Read the summary and the three Priority Actions — those are your immediate next steps.
Each dimension has multiple tabs — for example, Search has Overview, Technical, Content, Keywords, and more. You don't need to read all of them. The Overview tab is the summary. The other tabs are there when you want the full detail on a specific problem.
Each dimension ends with an "AI Prompt" tab. This contains a pre-filled brief you can copy and paste directly into Claude, ChatGPT, or any AI tool. It will generate ready-to-use content — whether that's an SEO-optimised page, a redesign specification, or a marketing campaign.
Once you've addressed the most urgent dimension, repeat the process for the next. The Dashboard "action grid" at the bottom shows the top quick wins for each area — use this as your running checklist.
You don't need to share the whole report. If you have a web developer, send them to the Search and Design tabs. If you have a marketing team, send them to Brand and Growth. Each tab is self-contained and designed to brief a specialist directly.
This measures how visible your website is when someone searches for what you do. It covers the technical setup of your site, the quality of your page content, how well your pages are structured, how trusted your site is, and whether you're targeting the right search terms.
This assesses whether your website's visual presentation matches the quality and price point of your service. It covers layout and structure, visual identity, colour choices, typography, and animation. A great service with a poor-looking site loses credibility before a visitor reads a word.
This looks at whether your brand communicates clearly and consistently across your website. It covers the tone and quality of your writing, how visible you are across digital channels, how well you're positioned against competitors, and whether the experience feels joined-up.
This maps your position in the market against your direct competitors. It looks at what they do well, where they're vulnerable, what gap you could own, and whether you're differentiated enough for a buyer to choose you over them.
This evaluates whether your site has the infrastructure to attract visitors and convert them into enquiries. It covers your ideal customer profile, your traffic strategy, your conversion copy, and the metrics you should be tracking to know what's working.
At the end of each dimension (Search, Design, Brand, Compete, Growth) there is a tab called "AI Prompt". This contains a pre-filled brief — a set of specific instructions already populated with the findings from your audit.
You can copy this brief and paste it directly into an AI tool (Claude at claude.ai, ChatGPT at chat.openai.com, or similar) to generate ready-to-use output — an SEO-optimised page, a redesign specification, a brand positioning document, or a marketing campaign.
Overview · Technical · Content · Structure · Authority · Keywords · Business Impact · AI Prompt
Overview · Layout · Visual Identity · Colour & Type · Motion & UX · Anti-Patterns · Roadmap · AI Prompt
Overview · Digital Presence · Voice & Copy · Recommendations · AI Prompt
Landscape · Competitor Deep Dives · Gaps & Opportunities · Attack Plan · AI Prompt
Customer Avatar · Traffic Strategy · Conversion Copy · Growth Metrics · AI Prompt
The Overview tab in each dimension is the summary. The other tabs are the detailed evidence. You only need to go deeper if you want to understand the full reasoning.
Conservative modelling based on 500 monthly organic visits post-migration, a 2% discovery call conversion rate, and 30% close rate at £8,000 average engagement value. This is revenue from organic search alone — LinkedIn, referrals, and email are additive.
Google Sites imposes hard limits on SEO capability. There are no meta descriptions, no title tag control, no schema markup, no sitemap, and no structured data anywhere on the site. The domain is invisible to any user not searching by brand name. Every high-impact SEO fix requires migration away from Google Sites first.
| Page | Title | Meta | H1 | Words | Answer Block | Score |
|---|---|---|---|---|---|---|
| / | Missing | Missing | A UK Coaching Consultancy | ~320 | None | 18 |
| /home/corporate-clients | Brand only | Missing | Corporate Clients | ~280 | None | 16 |
| /home/corporate-clients/coaching | Brand only | Missing | Coaching | ~195 | None | 14 |
| /small-business-growth | Missing | Missing | Small Business Growth | ~240 | None | 12 |
Every page is currently missing a meta description. This is the single highest-impact fix — Google often shows it in search results, directly determining CTR. Recommended copy:
Homepage: "Transform your company culture with a licensed a licensed proprietary methodology coach. Corporate culture coaching for MDs and Directors of People across the UK. Book a free discovery call."
Corporate Clients: "Culture change for ambitious businesses. We work with leadership teams to reshape the behaviours and systems that drive performance."
Impact: +15–25% CTR improvement within 4–8 weeks of implementation
All title tags are brand-only (e.g. "A UK Coaching Consultancy"). They contain zero searchable terms. Recommended rewrites:
Homepage: "UK Coaching Consultancy UK | a licensed proprietary methodology Methodology | Book a Discovery Call"
Corporate Clients: "Culture Coaching for Businesses UK | Leadership & Team Culture Change"
Coaching page: "1-to-1 Executive Culture Coaching | a licensed proprietary methodology Licensed Coach"
Impact: Ranking eligibility for primary keywords — currently zero
No structured data exists anywhere on the site. Adding Person + Service + LocalBusiness schema to the homepage takes approximately 30 minutes and immediately improves GEO citation readiness. Also add a 3-question FAQ block to the homepage in Q&A format to qualify for FAQ rich results.
Impact: GEO/AI visibility — enables citation by Perplexity, Google SGE, and AI search tools
Google Sites does not generate a sitemap.xml by default. Google cannot reliably discover or re-crawl all pages, slowing any future indexing of new content.
Every image on the site lacks alt text. This fails both SEO (no keyword signals from images) and WCAG accessibility standards (Level A failure).
Without meta descriptions, Google writes its own snippets from page content — usually generic and lower-CTR than a crafted description. Immediate fix available even on Google Sites via page settings.
All page titles are set to the brand name only. This means the site is invisible for any non-branded search query. No keyword can rank without appearing in the title tag.
Zero schema markup found. This prevents rich results (FAQ snippets, review stars, service schema) and blocks AI/GEO citation tools from confidently referencing the site.
All 4 pages contain minimal factual content — no statistics, no named outcomes, no data points. Search engines reward depth and specificity. Every page should include at least 3 specific outcome claims, 1 methodology reference, and 1 external citation.
Corporate coaching services touch "Your Money or Your Life" territory tangentially through business financial decisions. Google applies higher E-E-A-T requirements to YMYL pages. The current site fails all key E-E-A-T signals — see the E-E-A-T section for the fix list.
The primary CTA (contact/book) is present but positioned late in each page's flow. The CTA copy ("Get in Touch") is generic and does not reduce friction or create urgency. Recommended primary CTA: "Book a Free 30-Minute Culture Diagnostic" — specific, low-commitment, outcome-named.
Page copy is generic and could belong to any coaching website. Zero proprietary data, zero named methodology explanation, zero original frameworks or models presented. To rank in a competitive category, content must offer something no competitor page does. The a licensed proprietary methodology methodology is that differentiator — it must be central to every page, not a footnote.
The current hero headline is aspirational but not search-optimised. It contains zero of the target keywords.
320 words is insufficient for any competitive keyword. Top-ranking pages for "corporate culture coach UK" average 1,800–2,500 words.
Current URLs (/home/corporate-clients/coaching) are Google Sites auto-generated and do not reflect a logical SEO hierarchy. Ideal structure: /services/corporate-culture-coaching/, /services/small-business-coaching/.
The corporate and small business service pages do not link to each other or back to the homepage with keyword-rich anchor text.
| Keyword | Monthly Volume | This Site | corporateculture.co.uk | libertymind.co.uk |
|---|---|---|---|---|
| corporate culture coach UK | ~200 | Not ranking | Page 2 | Page 1 |
| culture change consultant UK | ~300 | Not ranking | Page 1 | Page 2 |
| organisational culture coaching | ~150 | Not ranking | Page 2 | Not ranking |
| a licensed proprietary methodology methodology | ~50 | Not ranking | Not ranking | Not ranking |
All ranking competitors use long-form service pages (1,800–3,000 words) with named methodology sections, testimonial blocks, and FAQ schema. The current site has no page above ~320 words. Format gap is the #1 ranking obstacle after platform migration.
Primary commercial intent keyword. 200 searches/month, low competition from solo practitioners. Requires 1,800+ word homepage or dedicated service page.
Uncontested brand keyword. Zero competition. A single well-structured page explaining the a licensed proprietary methodology framework would rank #1 immediately and validate authority.
High-intent informational keyword. 500+ searches/month. A detailed guide positions the site as an authority and filters in decision-makers already experiencing the problem.
300 searches/month, commercial intent. Currently dominated by large agencies — a specialist SME angle has ranking potential on page 1 within 3–6 months.
At the current traffic level (estimated <50 organic sessions/month), the site generates zero search-driven leads. Conservative modelling for a post-migration, optimised site targeting 500 monthly organic visits: at a 2% discovery call conversion rate and 30% close rate at £8,000 average engagement value — that represents an estimated £15,000–£40,000 in additional annual revenue from organic search alone. The range reflects assumptions about conversion rates and traffic ramp-up speed — actual results depend on content investment, keyword competition, and sales process. The investment to unlock this is platform migration (~£1,500–3,000 one-off) plus content development.
Every month on Google Sites is a month in which competitors are indexing content, building domain authority, and capturing the searches that should be converting into culture coaching discovery calls. The gap compounds: a competitor publishing 12 articles/year will be 50–100 domain authority points ahead within 18 months.
Copy the brief below and paste it into your AI tool of choice. Add: "Write the complete page content following this brief exactly. Format with proper H1/H2/H3 hierarchy, include the required schema markup, and match the specified tone." The output will be a publish-ready SEO page targeting your priority keyword.
The site carries genuine credibility signals — compelling testimonials, authentic photography, and clear service descriptions. But the design actively undermines the premium positioning. The magenta accent reads consumer/lifestyle, the static layout communicates no sophistication, and the absence of any motion means the site feels like a brochure from 2015 rather than a coaching authority.
Change magenta/pink to deep navy (#1a2744) or charcoal (#2d2d2d) as the primary authority colour with a muted gold (#c9963a) accent. This single change elevates perceived price point more than any other single action.
Impact: Immediate brand authority signal to every corporate visitor
Replace PT Sans with a premium pairing: Playfair Display (headings) + Inter (body). This communicates that the work is sophisticated — PT Sans reads as a utility font, not a premium brand.
Impact: Perceived expertise premium — typography is the fastest credibility signal after colour
Add scroll-reveal animations to section headings, testimonial cards, and the service description blocks. On migration, implement using AOS.js (free, 1-line include) or CSS @keyframes with IntersectionObserver. Zero animations currently means the site reads as static HTML.
Impact: Dwell time and brand experience — signals investment in client presentation
Existing testimonials communicate genuine transformation. The language is specific and outcome-focused — preserve and amplify these on migration.
The profile photography is professional and authentic. The natural, non-corporate style is a differentiator — avoid replacing with stock imagery.
Corporate vs. small business segmentation is clearly communicated. The navigation logic works — it just needs a visual upgrade, not restructuring.
The site uses a basic vertical scroll pattern with no visual grammar between sections. There is no above-the-fold social proof, no framework/process visualisation, and no split-hero structure that communicates editorial authority. A corporate MD visiting for the first time sees a brochure, not a system.
The hero section leads with a headline and photo. There are no client logos, no testimonial pull-quotes, and no outcome statistics visible before the fold.
The coaching methodology is the core differentiator but there is no visual representation of how it works. Competitors use step diagrams, process wheels, or numbered frameworks to communicate expertise at a glance.
The visual identity sits in an uncomfortable middle ground — not premium enough to command B2B enterprise prices, not energetic enough to appeal to a consumer audience. The magenta accent is the primary culprit, pulling the brand toward lifestyle rather than corporate authority.
Magenta/pink is strongly associated with consumer lifestyle brands. Corporate decision-makers (MDs, Directors of People) subconsciously map colour to price category. McKinsey, Mercer, and comparable firms use navy, charcoal, and muted gold.
| Element | Current | Recommended | Why it Matters |
|---|---|---|---|
| Primary / Authority | Magenta / Pink | Deep Navy #1a2744 | Navy reads as corporate authority; magenta reads as lifestyle |
| Background | Generic white | Warm white #fafafa | Warm white reduces eye strain and feels more premium |
| Accent | None / inconsistent | Muted gold #c9963a | Gold signals premium without being gaudy |
| Text | Default black | Charcoal #2d2d2d | Softer contrast reduces fatigue for long-form reading |
| Role | Current | Recommended | Why it Matters |
|---|---|---|---|
| Headings (H1/H2) | PT Sans — utility font | Playfair Display — editorial authority | Serif headings signal expertise and premium price point |
| Body / UI | PT Sans | Inter — modern neutral | Inter is the standard for professional SaaS and B2B sites |
| Accent / Pull-quotes | Not defined | Playfair Display Italic | Italic serif testimonial quotes signal editorial quality |
Zero animations exist anywhere on the site. A completely static site is the fastest design signal that the brand has not invested in the client experience. For a coaching business that sells transformation, the medium should model the message.
Every section appears at once. Scroll-triggered reveals create narrative pacing and draw attention to key messages in sequence.
CTA buttons have no hover animation — they feel flat and unresponsive compared to competitor sites.
The single most damaging visual decision. Signals consumer lifestyle to a corporate buyer who expects authority colours.
A completely static site communicates no investment in client experience — the opposite of what a culture transformation coach should project.
Testimonials exist but are buried. The first screen a visitor sees contains no evidence of outcomes or credibility.
PT Sans is a functional font with no premium associations. It communicates nothing about the calibre of the coaching work.
The a licensed proprietary methodology framework — the core differentiator — is communicated only in prose. Competitors use visual process diagrams.
Testimonials appear as a plain list rather than as designed cards with the reviewer's name, role, and company sector prominently displayed.
Paste into your AI tool and add: "Build this as a complete single-file HTML page using Tailwind CSS via CDN and vanilla JS."
The brand has genuine assets — a licensed methodology, a compelling personal backstory (MD turned coach), and authentic client outcomes. But these are not being deployed systematically. The a licensed proprietary methodology methodology is under-explained, testimonials are anonymous, and the digital presence is essentially invisible beyond direct search.
| Element | Current State | Recommended |
|---|---|---|
| Headline Position | Generic coaching language — "Transform your culture" | "The only licensed a licensed proprietary methodology culture coach in [region] working exclusively with MDs and Directors of People" |
| Differentiator | Implied — not stated directly | a licensed proprietary methodology methodology with external validation link prominently featured on every page |
| Authority Signal | Unnamed testimonials | Named testimonials with company sector + specific measurable outcome (e.g. "reduced attrition by 40%") |
The a licensed proprietary methodology licence is the strongest credibility signal on the site but is mentioned only once without explanation. Add a dedicated methodology section to the homepage and every service page: what it is, how it works, why it's licensed, and a link to tricres.com for external validation.
Impact: Authority differentiation — separates this coach from every uncertified generalist competitor
Every testimonial is currently anonymous. Anonymous testimonials reduce credibility by 60–70% compared to named quotes with roles. Request permission from clients to add first name + company sector + one measurable outcome to each testimonial.
Impact: Social proof conversion — the single most trusted form of B2B validation
The site has no discoverable content footprint. LinkedIn is where MDs and Directors of People spend professional time. A consistent posting cadence of 2–3 posts per week (culture insight, client story, framework breakdown) would build organic reach faster than SEO on the current platform.
Impact: Top-of-funnel brand visibility where the target audience already lives
The site is on Google Sites with no keyword-targeting, no meta data, and no content depth. Estimated organic traffic: fewer than 50 sessions/month. Competitors in the same category are driving 500–2,000 sessions/month.
LinkedIn company page and personal profile appear to exist but no consistent content cadence was identifiable. This is the largest untapped channel for this audience.
Client booking and payment flows through Paperbell rather than the main domain. This splits the brand experience and means conversion data is not attributable to the main site.
The copy has genuine quality — it is specific, outcome-led, and avoids the most egregious coaching clichés. But it is inconsistent in register across pages (some sections are formal, others conversational) and does not yet communicate the specific credibility signals that senior B2B buyers need before booking a premium service.
The homepage is confident and direct. The coaching services page is softer and more generic. The small business page shifts register again. A senior buyer reading all three pages gets a mixed signal about who this coach is.
The copy describes what culture coaching is but rarely states specific outcomes (e.g. "reduced attrition by 35%", "team engagement scores up 28 points in 6 months"). B2B buyers buy outcomes, not processes.
Copy the brief below and paste it into your AI tool of choice. Add: "Using this brief, create a complete brand identity document including: a refined positioning statement, updated tone of voice guidelines with 3 before/after copy examples, a recommended colour palette with hex codes, and a typography pairing." The output will be a ready-to-hand-to-a-designer brand refresh kit.
The corporate culture coaching space in the UK is dominated by large consultancies (Mercer, PWC) and a fragmented middle tier of solo practitioners. The site sits in the middle tier but is currently invisible online. The core opportunity is to own the 'licensed methodology + solo practitioner' positioning that neither large agencies nor generic coaches can match.
The UK B2B culture coaching space has a clear gap between expensive enterprise consultancies (£50k+ engagements) and generic solo coaches with no validated methodology. The £5k–£20k SME segment is underserved with credible, methodology-backed practitioners.
Terms like "corporate culture coaching UK" and "culture change consultant UK" show consistent monthly search volume (estimated 200–600 searches/month) with low competition. First-page rankings are dominated by large agencies who don't specifically target SMEs.
Large agency offering. Broad positioning, enterprise focus. High production value website.
Mid-tier culture consultancy. Strong blog, good SEO presence. Evidence-led positioning.
Both main competitors have active blogs with 50–200+ articles. This site has zero indexed content. Content is how culture coaching searches surface — not by brand name.
Competitors reference specific engagement outcomes even if clients are anonymised by sector. This site has no case study section.
No identified competitor holds a a licensed proprietary methodology licence. This is a genuinely defensible moat — it cannot be copied without the same certification investment. It must be named, explained, and cited on every page.
Having been an MD before becoming a culture coach is a powerful credibility signal that agency consultants cannot match. This narrative is underused on the current site.
The highest-leverage competitive move is not to outspend competitors on advertising but to occupy the 'licensed methodology solo practitioner' position that no competitor currently owns. This requires: (1) making the a licensed proprietary methodology methodology central to all messaging, (2) building a small but authoritative content library around culture change for SMEs, and (3) using LinkedIn to build reach within the MD/Director of People community.
Copy the brief below and paste it into your AI tool of choice. Add: "Using this brief, generate: (1) a one-page competitive battle card, (2) a positioning statement that directly counters the primary competitor's weakness, and (3) three ad headline variants that exploit the identified gap." The output will be campaign-ready competitive copy.
The target audience (MDs, Directors of People) is well-defined, the service is premium and defensible, and the coach has strong personal credibility. But there is no traffic infrastructure, no content funnel, and no lead capture mechanism beyond a contact form. The site is a business card, not a growth engine.
The site currently receives near-zero organic traffic. Google Sites prevents all technical SEO improvements. The 90-day strategy therefore begins with quick wins on existing channels (LinkedIn, referrals) before moving to content SEO which requires CMS migration first.
"Your Culture Problem Is Costing You More Than You Think"
Subheadline: "I help MDs and Directors of People transform underperforming, change-resistant cultures into high-trust, high-performance teams — using the a licensed proprietary methodology methodology, not gut feel."
"Book Before [Month] — Only 2 Diagnostic Calls Available"
"Get Your Free Culture Health Assessment — 30 Minutes, Zero Commitment"
"Join 30+ UK Business Leaders Who've Transformed Their Culture With a licensed proprietary methodology"
"Is Your Culture Quietly Killing Your Growth? Find Out in 30 Minutes."
"No Jargon. No Long Contracts. Just a Clear Plan to Fix Your Culture."
Discovery Calls Booked Per Month — Every engagement begins with a discovery call. This metric is a direct leading indicator of revenue and measures all upstream marketing effectiveness — SEO traffic, LinkedIn reach, and referral activity all funnel into this single conversion point.
Copy the brief below and paste it into your AI tool of choice. Add: "Using this brief, build a complete single-file HTML landing page using Tailwind CSS via CDN. Include: a hero section with headline + subheadline, 3 benefit blocks, social proof placeholder, FAQ section, and a sticky CTA bar. Use dark, premium styling with smooth scroll animations." The output will be a conversion-ready prototype to hand straight to development.
This report identifies exactly what needs to change. If you'd like hands-on help executing the recommendations — from CMS migration to content strategy to brand repositioning — we can build a phased implementation plan tailored to your budget and timeline.
Book a 30-Minute Implementation Call →The site is functionally invisible to search engines and visually misaligned with its premium price point. The root cause across all five dimensions is the Google Sites platform — it imposes hard ceilings on SEO, design, and content capability. Until the site is migrated to a modern CMS (Webflow or WordPress), no amount of content or design effort can move the needle.
Conservative estimate of additional annual revenue from organic search alone, post-migration. Based on 500 monthly organic visits, 2% discovery call conversion, 30% close rate at £8,000 average engagement.
Migrate from Google Sites to Webflow or WordPress. This is the prerequisite for every SEO, design, and content improvement. Estimated cost: £1,500–£3,000 one-off. Without it, the site cannot rank, cannot convert, and cannot compete with corporateculture.co.uk, Liberty Mind, or any practitioner with a modern web presence.
A licensed proprietary methodology licence is a genuine competitive moat — no identified competitor holds it. Combined with 20+ years of MD-level leadership experience, this positions the business as a credentialed specialist, not another generic coach. This asset is currently underexploited across every page of the site.