Website Scorecard — The Coach

From your report: paste into <head>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Coach",
  "url": "https://thecoachmarlow.co.uk",
  "telephone": "+441628401538",
  "email": "contact@thecoachmarlow.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "3 West Street",
    "addressLocality": "Marlow",
    "addressRegion": "Buckinghamshire",
    "postalCode": "SL7 2LS",
    "addressCountry": "GB"
  },
  "servesCuisine": ["British", "Small Plates"],
  "priceRange": "££££",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Wednesday","Thursday","Friday"],
      "opens": "09:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday","Sunday"],
      "opens": "08:00",
      "closes": "22:00"
    }
  ],
  "hasMap": "https://maps.google.com/?q=The+Coach+3+West+Street+Marlow",
  "sameAs": [
    "https://www.instagram.com/thecoachmarlow/",
    "https://guide.michelin.com/gb/en/buckinghamshire/marlow/restaurant/the-coach",
    "https://tomkerridge.com/restaurants/the-coach-marlow/"
  ]
}
</script>

Suggested starting point — verify before implementing. Paste into the <head> of your homepage. Takes 20 minutes; helps every AI model understand exactly who you are and where you are.

From your report: hero copy variant

Current

The Coach

Recommended

One Michelin Star. Marlow's most celebrated small-plate kitchen.

Suggested starting point — verify before implementing. The current H1 tells AI models nothing they can cite. The recommended version gives Google, Bing, and AI answer engines a quotable, keyword-anchored signal in the highest-weighted element on the page.

Your 30-day plan: first action

Add an email capture to convert walk-in curiosity into loyal return guests 3–4 hrs · No developer needed

The Coach is cited by Michelin, the Good Food Guide, and TripAdvisor — drawing a constant stream of new visitors to its site. But there is no mechanism to capture that interest: no newsletter, no early-access list, no "be first to hear about seasonal menus." A single form above the fold (or on a dedicated landing page) converts one-time curiosity into a bookable audience. For a restaurant at this price point, even 50 captured emails per month — converted at 15% to a future reservation — represents significant incremental revenue per year at full margin, with zero acquisition cost.

Every action in the full report includes an effort estimate, a priority rank, and a £ impact model.